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FAQ

Frequently asked questions

What is BLASSONG?

BLASSONG is the creator name of Songri Lee, a wellness and lifestyle creator based in Seoul. BLASSONG stays at, tries and visits hotels, resorts and lifestyle brands first-hand, then shares them on Instagram (@blassong_me) and live commerce.

Who is Songri Lee?

Songri Lee is a Korean woman creator based in Mapo-gu, Seoul, who works under the name BLASSONG. Communication in English is available.

What kinds of brands does BLASSONG work with?

Hotels and resorts, wellness, beauty, fashion, F&B and culture, plus live commerce for food and apparel.

How does a collaboration with BLASSONG work?

Every collaboration starts with a real stay, visit or product trial. Simple content is posted during the experience, and the final content within one month afterwards. The number of reels, stories and feed posts is agreed in discussion, and the collaboration region is decided in discussion too.

Are collaborations sponsored, and how is that shown?

Content made with payment or products from a brand is marked as an ad or sponsored at the start or end of the post.

Does BLASSONG do live commerce?

Yes. BLASSONG hosts live commerce on Grip, Naver Shopping Live and Instagram, including food and apparel. On Instagram Live, BLASSONG introduces and explains products, sells directly and points viewers to where to buy.

Which hotels has BLASSONG stayed at?

Centara Reserve Samui and Silavadee Pool Spa Resort on Koh Samui, Thailand (2026).

Which live platforms does BLASSONG use?

Grip, Naver Shopping Live and Instagram.

Does BLASSONG run its own brand?

Yes, the fashion brand 177SALON.

How do I contact BLASSONG?

Email [email protected] or message @blassong_me on Instagram. Include the brand, type of collaboration, dates and goal.